Corporate Rebranding


LFE is one of the biggest wine importers of The Netherlands.

In 2014 I was responsible for the complete rebranding of LFE. I developed a new logo, nicknamed ‘the tulip’ that resembles both a glass of wine and a Dutch Tulip.

In 2021 I was asked again to think about a new corporate strategy, pay-off and look and feel. This leaded to a new positioning: Great Wines. Happy People.
In the same project new sublabels were developed and a brand new website.

Let's make something great together

Just drop me a line at hello@janneman.co

Janneman Design & Direction
Keizersgracht 560, 3rd floor
1017 EM Amsterdam
The Netherlands
IBAN NL08 RABO 0151 7762 96
KVK 53216717
BTW NL002333203B97

© Janneman Design & Direction 2024

LinkedIn X