Marketing Strategy



FritsJurgens makes the best pivot hinges in the world. FritsJurgens’ goal is to continuously increase and facilitate the endless design possibilities that pivot doors offer while also enabling unparalleled door movement for every type of pivot door. I was involved in creating the marketing strategy for FritsJurgens for the next years. The theme for the next years is choices. What choices do you make daily, consciously, and unconsciously?

As an architect, designer or maker with a heart for design, your choices are driven by the passion you have for your profession. At FritsJurgens, we make new choices every day, always driven by our passion for creating high-quality pivot hinges.

The theme was translated in an a amazing brand video.