PlanMen is a leader in workforce planning and management in The Netherlands. But the company name and brand was 15 year old and a little bit dated in 2022.
So a complete new name and identity was required. Buro Jori came up with the new brand name: Vlirdens. A fresh and original name that also needed a complete new look and feel. That is were Janneman came in.
I came up with a complete new logo and new visual style that has been translated to all company wide materials. New typography, a new color palette and a complete redesign of all materials and templates.
The central D has a special place in the new Vlirdens logo. It represents personal growth with an upwards line. This upward line returns also as a visual element in the new materials.